Launch Customized WeChat Platform Exclusively for US-China Strong
WASHINGTON, DC – (April 12, 2017) – The US-China Strong Foundation, a global nonprofit dedicated to strengthening US-China ties, today announced its cooperation with WeChat, a leading mobile social communications service, to enhance US-China relations and expand Americans’ engagement with Chinese language, culture and citizens.
“WeChat is an incredible platform and we’re honored to cooperate with them to further strengthen US-China cross-cultural engagement,” said Eugene Huang, acting CEO of US-China Strong. “While the bilateral relationship impacts a range of critical global issues – security, trade and the economy, climate change and more – its foundation ultimately rests on people-to-people ties. We’re thrilled to work with WeChat and look forward to seeing more young Americans on our WeChat Official Account as they interact with their Chinese peers to gain a better understanding of the Chinese culture, language, business and history.”
As part of the cooperation, US-China Strong also debuted its own exclusive Official Account (OA) on WeChat, which offers games, learning tools, scholarship resources and more that will help Americans learn more about China and connect with Chinese friends and classmates. WeChat’s monthly active users numbers nearly 900 million.
“We’re excited about cooperating with US-China Strong to connect the people of the US and China and increasing cross-cultural understanding,” said Juliet Zhu, marketing head of WeChat. “With US-China Strong’s Official Account on WeChat, we hope more Americans will engage on our platform not only to learn about China but to forge connections and friendships with fellow WeChat users around the world.”
US-China Strong and WeChat celebrated the launch of the OA and their partnership by hosting a conference today in San Francisco that focused on US-China relations. Held at the Asian Art Museum, the event featured speakers from business, academia and nonprofit sectors, as well as leadership from US-China Strong and WeChat.
About US-China Strong
The US-China Strong Foundation is a global nonprofit that leads a national movement to ensure the next generation of US leaders is equipped to engage effectively with China: a global strategic power, the second largest economy in the world and America’s fastest growing trade partner. Please visit www.uschinastrong.org.